Self-motivated, results-driven professional with a history of success. Expert creative project coordinator with the ability to create engaging and impactful content that effectively communicates a brand message.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Marketing Coordinator
WLBT/Gray TV
09.2021 - Current
Received Gray's "GrayT Award" for exceptional work ethic; voted on by peers
Increased website traffic by implementing effective SEO strategies and optimizing online content.
Enhanced brand visibility through social media campaigns, creating engaging and shareable content.
Developed email marketing campaigns for improved customer engagement and retention rates.
Created visually appealing landing pages to improve user experience and conversion rates.
Collaborated with cross-functional teams for the successful execution of integrated marketing campaigns.
Assisted in developing a comprehensive content strategy to support overall digital marketing objectives.
Established an efficient workflow for managing multiple projects simultaneously without compromising quality or deadlines.
Used Adobe Creative Suite to design promotional materials, search engine marketing advertisements and mobile advertisements.
Rewrote website copy, authored blog posts and updated social media platforms to strengthen client digital presence.
Advertising Account Executive
Parents & Kids Magazine
06.2020 - 09.2021
Collaborated with graphic design team to produce visually engaging and brand-consistent graphics
Created detailed business plans to facilitate the attainment of goals and quotas
Unearthed new opportunities through networking, pitched and sold advertising campaigns, and converted to long-term partnerships
Assisted client to determine their business objectives and matched with suitable Parents & Kids media services.
Education
Bachelor of Arts in Sociology -
Mississippi State University
Starkville, MS
05.2009
Skills
Project Management
Organizational Systems Marketing Communication
Team & Interpersonal Relations
Ad Copy/Creative Editing
Operations & Administration
SEM, SEO, OTT, Targeted Email, YouTube, Audience Targeting, Streaming Audio
Junior Civic League of Clinton, 08/2011 - Present. Civic organization made up of women committed to using their energies and abilities to benefit our community by promoting voluntarism.
Clinton Animal Rescue League (CARA), 05/2011 - Present. CARA is a non-profit organization operated by volunteers, board members, and part-time shelter employees. It is supported by private donations from individuals, businesses, and fundraising efforts.
Timeline
Digital Marketing Coordinator
WLBT/Gray TV
09.2021 - Current
Advertising Account Executive
Parents & Kids Magazine
06.2020 - 09.2021
Bachelor of Arts in Sociology -
Mississippi State University
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