Ashlynn Riser
Gulfport
Summary
Dynamic retail professional with a strong background in employee motivation and performance enhancement. Skilled in implementing effective sales strategies and fostering a high-performance culture, leading to improved team productivity and customer satisfaction.
Overview
8
8
years of professional experience
Work History
Store Manager
HomeGoods
Gulfport
07.2025 - Current
- Monitored sales trends and adjusted store strategies to meet customer demands.
- Oversaw inventory management through cycle counts, audits and shrinkage control.
- Established customer service standards and monitored staff compliance.
- Strengthened work flow productivity by hiring, managing and developing top talent.
- Evaluated store performance and incorporated feedback to implement improvement plans.
- Oversaw storewide merchandising benchmarks to maintain operational excellence.
- Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
- Monitored progress by establishing plans, budgets and measuring results.
Assistant Store Manager
HomeGoods
Hattiesburg
10.2023 - 07.2025
- Managed daily store operations and team performance to ensure seamless service.
- Coordinated staff schedules to enhance coverage during peak hours, improving customer satisfaction.
- Implemented visual merchandising strategies to enhance product displays.
- Maintained a clean and organized sales floor for improved shopping experience.
- Delegated assignments based on team strengths to maximize floor coverage and elevate service levels.
- Led teams in planning, implementation and execution of merchandising and operating initiatives to streamline business effectiveness.
- Conducted regular performance reviews with staff members to assess individual progress and set goals for future development.
Pink Manager
Victoria's Secret & PINK
Hattiesburg
10.2021 - 10.2023
- Analyzed business performance data and forecasted business results for upper management.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Conducted performance evaluations, providing feedback and coaching for team development.
- Enhanced team morale and retention through recognition programs and career development initiatives that supported employee growth.
- Created seasonal and promotional displays to maximize sales and profits.
- Trained and supervised merchandising staff, fostering a team-oriented environment focused on performance and development.
- Fostered culture of continuous improvement, driving innovation and best practices in merchandising operations.
Key Holder
American Eagle Outfitters, Inc
Hattiesburg
07.2020 - 10.2021
- Managed daily store operations and ensured a positive shopping experience.
- Collaborated with team members to achieve sales goals and objectives.
- Managed key holder responsibilities such as opening and closing the store, setting alarms.
- Assisted customers with product selection and resolving complaints.
- Supervised employees, providing direction on tasks and setting clear customer service standards.
- Trained and supervised staff to strengthen store revenue and enhance team customer service skills and product knowledge.
- Coordinated floor moves, merchandising and display maintenance and monitored floor stock to keep popular items available to buyers.
Sales Associate
J.Crew Factory
Gulfport
08.2018 - 03.2020
- Provided excellent customer service and resolved inquiries promptly.
- Collaborated with team members to exceed sales goals through effective teamwork.
- Completed daily recovery tasks to maintain a clean and organized environment, supporting overall store efficiency.
- Trained new team members on cash register operation, stock procedures, and customer service techniques to enhance team performance.
Sales Associate
Madewell
Fort Worth
12.2017 - 07.2018
- Assisted customers with product selection, sizing and styling.
- Identified customer interests to successfully upsell additional items.
- Executed floor moves, merchandising, and display maintenance to ensure sales areas remained well-stocked and appealing.
- Received and displayed product shipments on store retail shelves upon delivery.
Education
Some College (No Degree) - Psychology
William Carey University
Hattiesburg, MSSkills
- Inventory management
- Sales strategy
- Customer engagement
- Visual merchandising
- Financial reporting
- Employee supervision and motivation
- Employee retention strategies
- Leadership development
- Relationship building and management
Timeline
Store Manager
HomeGoods
07.2025 - Current
Assistant Store Manager
HomeGoods
10.2023 - 07.2025
Pink Manager
Victoria's Secret & PINK
10.2021 - 10.2023
Key Holder
American Eagle Outfitters, Inc
07.2020 - 10.2021
Sales Associate
J.Crew Factory
08.2018 - 03.2020
Sales Associate
Madewell
12.2017 - 07.2018
Some College (No Degree) - Psychology
William Carey University