Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Chance Michael

Content Producer & Social Media Strategist
Wiggins,MS

Summary

Dynamic and results-oriented content producer, video editor, and social media strategist with over 10 years of experience in crafting high-quality visual content and impactful campaigns for diverse clientele. Proficient in managing the full cycle of content production, driving audience engagement, and utilizing AI tools for enhanced content creation and analytics. Known for adaptability in both remote and high-pressure environments, consistently executing projects efficiently while meeting tight deadlines. A passion for innovation fuels a commitment to delivering exceptional results that resonate with target audiences.

Overview

2026
2026
years of professional experience
1
1
Certification

Work History

Launch Video Producer

MACPAW- Tech Startup
Los Angeles, California
2025
  • Selected by the founding team to lead the end-to-end production of their flagship product launch video, managing the entire project from initial storyboarding and location scouting to final delivery.

Social Media & Growth Strategist

Saba Entertainment
Los Angeles, California
2024
  • Grew the client's Twitter account from 300 to over 10,000 followers (a 3,200% increase) in 6 months by developing a hyper-targeted content strategy.
  • Implemented an AI-driven marketing campaign on Reddit that increased profile visits by 400% and directly contributed to follower growth.
  • Managed a team of 2 assistants and utilized AI chatbots to maintain a 24/7 brand presence, improving response time by 90%.
  • Freelance Content Producer & Social Media Strategist | Remote | Delivering full-service content production, social media management, and strategic consulting for a diverse portfolio of clients in tech, entertainment, and e-commerce.

Freelance Content Producer & Photographer

2018 - Current
  • Selected by a leading advertising agency and major record labels to produce and capture high-quality content for national campaigns and prominent artists.
  • Pama Liquor & Papa John's Campaigns: Acted as the lead photographer for key advertising campaigns, responsible for delivering compelling visual assets consistent with national brand guidelines.
  • Artist Content (Capitol & Warner Records): Produced and delivered high-quality photo and video content for acclaimed artists Leon Thomas and Laya Face, tailored for album art, press kits, and social media promotion.
  • Foundational Experience: Honed core production skills by independently managing hundreds of high-volume photo shoots, mastering rapid-turnaround editing, client communication, and project management under tight deadlines.

Lead Content Creator

Carter’s Jewelry
01.2018 - Current
  • Serve as the primary visual content creator, producing all still imagery and video assets for major seasonal campaigns since 2018, used across e-commerce, paid social advertising, and high-visibility out-of-home billboards.


Education

Bachelor of Science - Business Administration, Marketing

University of Southern Mississippi
Hattiesburg, MS
05.2018

Skills

  • Video & Motion Graphics: Premiere Pro, After Effects, Final Cut Pro, DaVinci Resolve

  • Graphic Design: Photoshop, Illustrator, Canva, Figma

  • Social Media Platforms: Instagram, TikTok, YouTube, LinkedIn, X (Twitter)

  • Content Management & Scheduling: Buffer, Later, Hootsuite, Meta Business Suite

  • Analytics & AI: Google Analytics, Brandwatch, Sprinklr, Generative AI (MidJourney, Sora), Prompt Engineering

  • Project Management: Notion, Trello, Slack, Asana

  • Core Competencies: Content Strategy, Copywriting, Brand Voice Development, Community Management, Client Relations, Strategic Planning

Certification

Hootsuite Certified Professional

Timeline

Lead Content Creator

Carter’s Jewelry
01.2018 - Current

Launch Video Producer

MACPAW- Tech Startup
2025

Social Media & Growth Strategist

Saba Entertainment
2024

Freelance Content Producer & Photographer

2018 - Current

Bachelor of Science - Business Administration, Marketing

University of Southern Mississippi

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Chance MichaelContent Producer & Social Media Strategist