Garland Baugh
Summary
Driven and personable with talent for building meaningful client relationships, combining understanding of media sales strategies with strong communication and negotiation skills. Knowledge of market analysis and digital media trends, paired with proficiency in CRM software and data analysis. Committed to delivering measurable results and contributing to growth of company.
Overview
5
5
years of professional experience
Work History
Media Executive
Gray Digital Media - WLBT
2024.07 - Current
- Established strong relationships with key industry stakeholders, fostering partnerships for mutual growth.
- Implemented tracking systems to monitor campaign effectiveness, adjusting strategies as needed for optimal results.
- Collaborated closely with creative teams to develop compelling ad concepts that resonated with target audiences.
- Designed and implemented custom-tailored marketing solutions based on individual client needs and goals.
- Conducted market research to identify emerging trends and opportunities in the media landscape.
- Optimized ad placements through rigorous testing and analysis, maximizing return on investment.
- Built long-term business relationships with clients by consistently delivering outstanding service and meeting or exceeding expectations in terms of results achieved through our campaigns together.
Field Sales & Marketing Representative
Techtronic Industries - TTI
2022.08 - 2024.07
- Collaborated with key decision makers to develop and implement strategic plans for managing, merchandising, and selling all TTI products within store.
- Streamlined sales processes by utilizing CRM software, improving efficiency and time management skills, allowing for more targeted sales and contributing to a significant increase of a 17.2% in YTD revenue.
- Implemented data-driven methodologies to track sales performance metrics which led to more informed decision-making processes for future growth initiatives.
- Selected correct products based on customer needs, product specifications and applicable regulations.
- Conducted trade specific Milwaukee Demo Events to enhance brand visibility to ensure maximum impact and an increase in sales, resulting in a significant increase of 16.52%.
- Increased Milwaukee OPE sales 43% above the national average.
Sales Manager
Stanton Optical
2021.08 - 2022.08
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Assisted brand manager in supervising and executing action plans to drive sales performance while creating a positive, results-driven team atmosphere.
- Support store operations, train and coach associates, and foster a strong partnership with the clinical team and lab staff.
Community Outreach Specialist
Vigilant Health
2019.10 - 2021.08
- Increased public awareness and provided education to current and prospective patients by organizing informational workshops, screenings, health fairs, open enrollments, and events to increase utilization of the program and advanced care patient enrollment.
- Fostered positive relationships with community members and local organizations through consistent communication and collaboration.
- Worked closely with the client engagement specialist and director of patient experience to help promote services.
- Maintained a list of contacts of direct clients and associated partners that include - state agencies, schools, case managers, wellness champions, and other relevant partners.
- Reviewed and explained glucose and A1C results to each participant, while being sensitive to maintain privacy in the community setting as much as possible.
Education
BBA - Marketing
University of Mississippi
University, MS2018-12
Skills
- CRM management
- Media plan presentation
- Strategic plan development
- Target audience analysis
- Campaign metrics
- Strategic recommendations
- Teamwork and collaboration
- Attention to detail
- Multitasking
- Organizational skills
- Effective communication
- Relationship building
- Task prioritization
Timeline
Media Executive
Gray Digital Media - WLBT
2024.07 - Current
Field Sales & Marketing Representative
Techtronic Industries - TTI
2022.08 - 2024.07
Sales Manager
Stanton Optical
2021.08 - 2022.08
Community Outreach Specialist
Vigilant Health
2019.10 - 2021.08
BBA - Marketing
University of Mississippi