Jennifer Brumfield

General Manager – Automotive Dealership

• Directed all dealership operations, including sales, finance, service coordination, inventory management, and customer satisfaction.
• Led, hired, trained, and developed sales, finance, and administrative staff while fostering a high-performance, customer-focused culture.
• Established and monitored dealership sales goals, profitability targets, and key performance indicators (KPIs) to drive sustained business growth.
• Oversaw vehicle acquisition, inventory management, pricing strategies, and merchandising to maximize inventory turn and gross profit.
• Managed relationships with lenders, vendors, and business partners to secure financing solutions that enhanced operational efficiency.
• Developed and executed digital marketing strategies, social media campaigns, and online advertising initiatives that generated qualified leads and boosted brand awareness.
• Monitored dealership financial performance, including budgets, expenses, cash flow, and profitability, implementing strategies to improve operational results.
• Ensured compliance with all federal, state, lender, and dealership regulations regarding vehicle sales, financing, contracts, and consumer protection.
• Oversaw CRM processes, lead management, follow-up procedures, and sales reporting to enhance conversion rates and customer retention.
• Collaborated with ownership to develop strategic growth initiatives, improve operational processes, and expand market presence.
• Negotiated vendor agreements and managed dealership operating expenses while maintaining high standards of efficiency and profitability.

• Executed structured negotiations and finalized retail and finance transactions to enhance dealership profitability.
• Presented finance, warranty, GAP, maintenance, and vehicle protection products to customers while ensuring compliance with all federal and state regulations.
• Built relationships with banks, credit unions, and finance companies to secure competitive financing solutions for customers across all credit tiers.
• Reviewed customer credit applications and structured deals to obtain lender approvals while maintaining funding guidelines.
• Prepared and verified all finance and sales documentation to ensure accurate, compliant, and timely funding.
• Maintained a thorough understanding of lender programs, manufacturer incentives, and dealership policies to optimize deal structure.
• Worked closely with the sales team to improve closing ratios, customer satisfaction, and overall dealership performance.
• Resolved funding issues, lender stipulations, and contract discrepancies to ensure efficient deal completion.
• Delivered an exceptional customer experience by clearly explaining financing options, vehicle protection products, and ownership benefits.
• Consistently achieved sales, finance, and profitability objectives while maintaining high standards of customer service and regulatory compliance.

• Resolved customer inquiries regarding financing options, improving satisfaction levels.
• Assisted clients in understanding payment plans and loan terms to ensure transparency.
• Developed a strong referral network by providing exceptional customer experiences, leading to increased repeat business and referrals from satisfied clients.
• Fostered open communication among team members and resolved conflicts professionally.
• Performed all duties remotely
• Maintained $3500 Per copy

• Led cross-functional teams to execute large-scale drywall projects on time and within budget.
• Streamlined operational processes, resulting in increased efficiency and reduced costs.
• Implemented advanced project management tools to improve workflow and communication across departments.
• Developed strategic partnerships to enhance project delivery and client satisfaction.

• Led the Internet Sales Department, overseeing daily operations, lead management, and sales performance.
• Structured and negotiated vehicle deals while working closely with lenders to secure financing solutions for customers.
• Developed and managed online advertising campaigns across multiple digital platforms to generate qualified leads and increase dealership visibility.
• Managed inbound internet, phone, and showroom customers, delivering a seamless sales experience from initial inquiry through vehicle delivery.
• Trained, coached, and mentored sales staff on CRM utilization, lead follow-up, appointment setting, and closing techniques.
• Monitored key performance indicators (KPIs), including lead response time, appointment show rates, and sales conversion metrics.
• Implemented sales processes that improved customer satisfaction, lead conversion, and overall dealership profitability.
• Built and maintained long-term customer relationships through exceptional communication, follow-up, and personalized service.
• Consistently exceeded sales and departmental performance goals while maintaining compliance with dealership policies and industry regulations.

• Supported sales team by providing accurate vehicle pricing and financing information.
• Streamlined compliance processes for loan agreements and documentation accuracy.
• Trained new staff on F&I procedures and software systems for operational efficiency.
• Utilized advanced software tools to streamline workflows and enhance productivity within the F&I department efficiently.

• Established strong relationships with lenders, negotiating competitive rates for customers and improving loan approval rates.
• Developed customized financing solutions tailored to each customer's unique needs, resulting in higher close rates and satisfied clients.
• Consistently met or exceeded monthly sales goals, contributing to overall dealership success.
• Maintained $3900 per copy

• Facilitated customer financing options to enhance vehicle purchasing experience.
• Coordinated contracts and paperwork for seamless transaction processing.
• Managed relationships with financial institutions to optimize financing solutions.
• Processed loan applications and monitored progress from start to finish.

• Coordinated customer appointments and service requests for automotive maintenance.
• Supported team with administrative tasks, ensuring efficient office operations.
• Communicated effectively with customers to address inquiries and provide product information.
• Prepared documentation for service orders, enhancing workflow efficiency.