Experienced in marketing, with the utilization of multiple platforms. Proven success is shown through measurable, analytical data of strategies. Successful campaigns have been realized because of research, brand awareness, content development, and engagement of these elements. I am results-driven.
The next steps are to develop numerous business competencies. I will be graduating with an undergraduate degree in Finance in the spring of 2027, with intentions to continue in the MBA program.
• Manages 20 NIL Store schools across the NCAA, including Duke, North Carolina, Florida, Florida State, Arkansas, Baylor, Iowa, Xavier, and beyond. • Leads, advises, and keeps accountable NIL ambassadors. • Understands and implements priorities for achieving company goals.
• Operates NIL Store media to impact athletes across all sports. • Creates and develops original concepts to drive fan engagement and boost NIL dollars. • Writes copy and personally engages athletes to optimize successful campaigns. • 2024 March Madness special assignment: Duke and UConn - Charged with leading the marketing campaigns of these two vitally important schools as they progressed through the men’s basketball NCAA Tournament.