MARISSA GARMER
Hamilton
Summary
Experienced digital marketing and communications professional with a proven track record in brand management, social media strategy, and community engagement. Adept at leveraging digital tools to enhance customer experience, drive engagement, and optimize marketing performance. Passionate about utilizing data-driven insights to shape campaigns and foster connections within local communities.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
Sales and Marketing Manager
MAACO
Tupelo
08.2025 - Current
- Developed sales strategies to enhance market presence and customer engagement.
- Managed marketing campaigns across digital and traditional platforms for brand visibility.
- Analyzed market trends to identify growth opportunities and competitive positioning.
- Conducted market research to understand customer needs and preferences.
- Directed branding, sales enablement and PR strategies to support implementation of comprehensive marketing strategies.
- Ensured compliance with company policies while carrying out day-to-day activities.
- Contributed expertise to build successful marketing strategies, including direct, partner and social media approaches.
Marketing and Communications Director
Tombigbee Electric Power Association & Tombigbee Fiber, LLC
Tupelo
06.2024 - 03.2025
- Design marketing materials, social media graphics, print and digital advertisements using Adobe Suite, Canva, and other design platforms.
- Plan and execute public events, promotional campaigns, giveaways, and educational programs for the public and employees.
- Prepare email newsletters, corporate announcements, and reports to inform both employees and the public about company initiatives.
- Capture and edit photos, videos and voice recordings using Photoshop, Premier Pro, Audition and Lightroom for use in marketing campaigns and community outreach efforts.
- Write and edit promotional copy for advertisements, press releases, blog posts, and other marketing collateral.
- Maintain and update websites, social media pages, and internal communication channels to ensure consistent branding and messaging.
- Increase Facebook engagement by 119%, reaching 8.5K interactions, 244.7K views, and 533 new followers over seven months by optimizing content strategy to drive audience growth and brand awareness.
- Developed marketing strategies for utility services and fiber internet offerings.
- Managed communication campaigns across digital and print media platforms.
- Collaborated with stakeholders to ensure brand consistency in messaging.
- Created engaging content for social media and community outreach initiatives.
- Coordinated public relations efforts to enhance organizational visibility and reputation.
- Produced professional, fresh, and engaging copy with consistent brand messaging.
Digital Marketing Manager
Magnolia Marketing
01.2017 - 06.2024
- Develop and execute comprehensive digital marketing strategies to increase brand visibility through social media channels, SEO/SEM, and website creation utilizing WordPress and Wix.
- Develop content marketing strategies for driving traffic and maintain performance metrics.
- Focus on KPI metrics and develop/implement strategies to increase key areas based on user behavior.
- Manage paid social media buys (budgeting, pacing, behavioral targeting) and analyze digital media performance to maximize ROI.
- Serve as brand ambassador, engaging with fans/followers/clients/advocates across social media platforms, including Facebook, Instagram, Pinterest, TikTok, Twitter, and LinkedIn.
- Provide functions as a Copywriter, as well as a Ghostwriter for businesses to create educational blog posts, ensuring keyword and search optimization of content.
- Coordinate crisis communications to address urgent matters while maintaining brand reputation.
- Developed comprehensive digital marketing strategies for diverse client campaigns.
- Managed social media platforms to enhance brand engagement and visibility.
- Coordinated email marketing campaigns targeting specific audience segments effectively.
- Analyzed website traffic using analytics tools to inform marketing decisions.
- Collaborated with design teams to create engaging content for digital platforms.
- Oversaw SEO initiatives to improve organic search rankings and traffic flow.
- Trained junior staff on best practices in digital marketing techniques and tools.
- Executed paid advertising campaigns across multiple channels to increase reach.
Social Media Coordinator
Drinkwater Marketing
08.2022 - 06.2024
- Manage over a dozen social media accounts for Realtors across the United States.
- Create and post over three to five posts per week on LinkedIn, Instagram, Facebook, and Google Business.
- Execute Facebook events for open house events for more than 20 new listings each month.
- Created websites for realtors using Moxie, updating them with their latest listings and marketing material.
- Use Agent Marketing and Keeping Current matters to update or manage their personal websites created for them.
Librarian
North East Regional Library
Luka
08.2018 - 05.2019
- Directed outreach opportunities with city and community organizations to promote library services and literacy programs, such as schools, nursing homes, and universities.
- Provided exceptional customer service by teaching and assisting customers with checkout and other circulation-related tasks.
- Coordinated circulation and reference services, including research utilizing the internet and various databases.
Education
Bachelor of Arts - Mass Communication
Middle Tennessee State University
Murfreesboro, TN 01.2015 - 05.2017
Associate of Arts - Gender Studies
Motlow State Community College
Tullahoma, TN 08.2011 - 05.2013
Skills
- Microsoft Office Suite
- Google Suite
- Canva
- Adobe Suite
- Social Media Platforms
- Website Building
- Google AdWords
- Google Analytics
- Cross Functional Communication
- Leadership
- Collaboration
- Detail Oriented
- Innovation
- Creativity
- Proactive
- Accuracy
- Time Management
- Strategic Planning
- Customer Service
- Relationship Building
- Self Starter
- Independent Working
- Sales strategy
- Campaign management
- Customer relationship management
- Content creation
- Brand development
- Social media marketing
- Strategic planning
- Sales tracking
Certification
- CPR/FIRST AID TRAINED, 07/2026
- GOOGLE DIGITAL MARKETING AND E-COMMERCE
- META MARKETING ANALYTICS
- GOOGLE DATA ANALYTICS
Volunteer Organizations
- OPERATION COLONY CATS, Rescuer and Volunteer, I volunteer with OCC Cat Rescue to foster kittens, rescue stray cats, and help with TNR efforts to improve the lives of cats in our community.
- MISSISSIPPI DEPARTMENT OF CHILDREN SERVICES, Foster Parent, Licensed foster parent who provides a safe and supportive home for children during difficult times, using patience, strong communication, and quick decision-making.
- AMERICAN HERITAGE GIRLS, Troop Coordinator, Served as the troop coordinator, organizing meetings, managing communication, and supporting families to help the troop run smoothly and grow in faith and service.
Key Soft Skills
- Cross Functional Communication
- Leadership and Collaboration
- Detail Oriented
- Innovation and Creativity
- Proactive
- Accuracy
- Time Management
- Strategic Planning
- Customer Service
- Relationship Building
- Self Starter/ Independent Working
Timeline
Sales and Marketing Manager
MAACO
08.2025 - Current
Marketing and Communications Director
Tombigbee Electric Power Association & Tombigbee Fiber, LLC
06.2024 - 03.2025
Social Media Coordinator
Drinkwater Marketing
08.2022 - 06.2024
Librarian
North East Regional Library
08.2018 - 05.2019
Digital Marketing Manager
Magnolia Marketing
01.2017 - 06.2024
Bachelor of Arts - Mass Communication
Middle Tennessee State University
01.2015 - 05.2017
Associate of Arts - Gender Studies
Motlow State Community College
08.2011 - 05.2013