Summary
Overview
Work History
Education
Skills
Timeline
Generic

Melanie Taylor Wilhite

Fulton,MS

Summary

Accomplished management professional with a proven track record of driving team performance and revenue growth in the retail and corporate banking sectors. Expertise in fostering and leading diverse teams, cultivating strong relationships, and leveraging resources to create, evaluate, and provide insights on financial programs, policies, and procedures. Recognized as a strategic advisor, effectively communicating with executives and senior leadership while prioritizing revenue management and enhancing operational effectiveness. Committed to delivering results that align with organizational goals and drive sustainable success.

Overview

21
21
years of professional experience

Work History

Communications Product Manager Treasury Management

Cadence Bank
Tupelo, MS
01.2023 - Current
  • Develop and execute a strategic roadmap for the products and services listed below aligning with market trends, customer needs, and business objectives.
  • Market Execution - Manage all Internal and Client Communications
  • Create, oversee and implement internal and external communication strategies that increase brand awareness and drive revenue.
  • Coordinate and collaborate with Executive Leadership to develop and execute go-to-market strategies.
  • Define and implement strategies to increase product adoption, transaction volume, and revenue growth.
  • Drive cross-sell and upsell initiatives within Treasury Management and broader bank solutions.
  • Managed cross-functional teams to align messaging across various channels, ensuring consistency and clarity.
  • Developed and executed comprehensive communication strategies to enhance brand visibility and engagement.
  • Implemented internal communication platforms to streamline information sharing and enhance employee engagement across departments.
  • Evaluated communication tools and systems for effectiveness, recommending enhancements to improve workflow efficiency and impact.
  • Developed key message frameworks to ensure consistent messaging across all channels and touchpoints within the organization.
  • Collaborated with cross-functional teams to develop effective marketing materials and messaging.

Regional Performance Partner AVP – North MS & Memphis

Trustmark National Bank
01.2020 - 01.2023
  • Manage sales, service and revenue success for 39 retail branch locations located in North MS and Memphis Markets.
  • Training Managers in all areas of bank related sales and service including customer service, core loan and deposit growth, new hire sales training and income/revenue statement training.
  • Led strategic initiatives to enhance customer relationship management and retention strategies.
  • Enhanced employee retention by implementing robust rewards and recognition program, acknowledging outstanding contributions and achievements.
  • Coordinates all communication with Market Presidents, retail bank associates and other lines of business to increase revenue for each location in my area of responsibility.
  • Work directly with retail banking administration to create, maintain, and training documents in relation to bank sales initiatives.
  • Provide extensive product education and training to associates within my area of responsibility.

Branch Manager/Commercial Lender

Trustmark National Bank
01.2014 - 01.2020
  • Responsible for all aspects of managing the operations, financials, and human resources of branch location.
  • Oversee all operational aspects including cash accountability, customer service, administration, and sales in accordance with retail bank objectives.
  • Conduct formal interviews and hire new branch associates.
  • Provide in branch training, coaching, development, and motivation for bank personal.
  • Process real estate and non-real estate loans in accordance with TRID guidelines for both consumer and commercial guidelines.

Branch Service Leader/Operations

Regions Bank
01.2010 - 01.2014
  • Train all new associates in Tupelo Market on operational procedures and policies in accordance with Regions Bank policies.
  • Market and cross-sell bank products and services to existing and potential customers.
  • Hold monthly and quarterly operational and security meetings for all branch associates.
  • Demonstrate proficiency regarding policies, procedures, products and services pertaining to teller and new account transactions.

Copy Center Sales Manager

Staples
01.2005 - 01.2010
  • Maintain all aspects of the copy center.
  • Hire, train and manage new associates.
  • Assist customers with business and personal advertising design.
  • Coordinate with other store managers and associates and company process to maintain a successful and profitable retail store.

Education

Bachelor of Science - Business Communications

WGU
Salt Lake City, UT
01-2028

Skills

  • Critical thinking
  • Prioritization and execution
  • Internal communications
  • Marketing collateral development
  • Communications strategy

Timeline

Communications Product Manager Treasury Management

Cadence Bank
01.2023 - Current

Regional Performance Partner AVP – North MS & Memphis

Trustmark National Bank
01.2020 - 01.2023

Branch Manager/Commercial Lender

Trustmark National Bank
01.2014 - 01.2020

Branch Service Leader/Operations

Regions Bank
01.2010 - 01.2014

Copy Center Sales Manager

Staples
01.2005 - 01.2010

Bachelor of Science - Business Communications

WGU
Melanie Taylor Wilhite