Mitzi Bolton
Tupelo
Summary
Accomplished Director of Loyalty with extensive experience at Victory Marketing LLC, specializing in loyalty program management and customer retention strategies. Recognized for implementing data-driven initiatives that significantly enhanced customer engagement and satisfaction. Expertise in vendor negotiation and strategic planning, coupled with a proven ability to lead teams towards achieving ambitious business objectives. Known for developing operational efficiencies and fostering strong professional relationships to drive sustained company growth.
Overview
34
34
years of professional experience
1
1
Certification
Work History
Director of Loyalty & Guest Engagement
Victory Marketing LLC
Ridgeland
04.2004 - Current
- Developed and implemented loyalty program strategies to increase customer retention, engagement and satisfaction.
- Generated reports summarizing key performance metrics associated with each of our individual rewards programs.
- Coordinated with finance, IT, and other departments to improve the impact of the loyalty program.
- Designed loyalty program rules and regulations to ensure compliance with applicable laws and regulations.
- Assisted with developing promotional campaigns designed around increasing participation in our various loyalty programs.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
- Implemented customer loyalty programs that increased repeat business.
- Analyzed data from the loyalty program to identify trends in customer behavior and develop new marketing initiatives accordingly.
- Provided training sessions on how to use the loyalty program platform for staff members across different departments.
- Identified opportunities for improvement within existing reward structures based on customer feedback.
- Created loyalty program materials including promotional emails, newsletters, flyers and brochures.
- Developed marketing strategies based on corporate objectives and market trends.
- Delivered marketing strategy updates to upper-level management.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Completed day-to-day duties accurately and efficiently.
- Exceeded customer satisfaction by finding creative solutions to problems.
- Worked effectively in team environments to make the workplace more productive.
District Manager
R.R. Morrison & Son
Vicksburg
06.1991 - 04.2004
- Developed and implemented strategies to improve district-wide performance.
- Interviewed prospective employees and provided input to HR on hiring decisions.
- Established clear performance goals and metrics for revenue, P&L, customer service and customer retention.
- Planned and led team meetings to review business results and communicate new and ongoing priorities.
- Set performance metrics and goals for customer service, customer retention, and P&L.
- Developed and implemented district-wide strategies to increase sales and profitability.
- Resolved customer inquiries and complaints requiring management-level escalation.
- Recruited and trained new employees to meet job requirements.
- Delegated work to staff, setting priorities and goals.
- Exceeded customer satisfaction by finding creative solutions to problems.
Education
BBA - Marketing
University of Mississippi
University, MS05-2022
Associate of Arts - Business Administration And Management
Itawamba Community College
Fulton, MS05-2015
Associate of Science - Computer Aided Design & Drafting Technology
Northeast Community College
Booneville, MS05-1991
MBA - Executive MBA
University of North Alabama
Florence, ALSkills
- Loyalty program management
- Customer retention strategies
- Data analysis
- Marketing strategy development
- Vendor negotiation
- Promotional campaign planning
Certification
- Certified Loyalty Marketing Professional
- The Fundamentals of Digital Marketing, Google Digital Garage
- Masters of Retail Management, Motiva Enterprise LLC
Accomplishments
- Support Center Leader of the Year, 2023
- Team Leader of the Year, 2004, 2009
- Image Award of the Year, 2007, 2008
- Customer First Merchandising Award of the Year, 2007
Timeline
Director of Loyalty & Guest Engagement
Victory Marketing LLC
04.2004 - Current
District Manager
R.R. Morrison & Son
06.1991 - 04.2004
BBA - Marketing
University of Mississippi
Associate of Arts - Business Administration And Management
Itawamba Community College
Associate of Science - Computer Aided Design & Drafting Technology
Northeast Community College
MBA - Executive MBA
University of North Alabama
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