Ste’fon Walker
Marketing Executive
Mendenhall
Summary
Experienced marketing leader in Mississippi with a proven track record of delivering exceptional marketing campaigns, AI marketing, and innovative strategies. Known for attention to detail, decisiveness, and a focus on data-driven decision making. Expertise in lead generation, AI integration, public relations (PR), and paid social media advertising. Passionate about creating impactful marketing initiatives that drive results and exceed expectations. Strongly committed to optimizing marketing efforts and maximizing ROI by staying ahead of industry trends.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
Work History
Director of Marketing
AirSouth Cooling, Heating, Plumbing, & Electrical
03.2023 - Current
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Implemented data-driven decisions to optimize marketing efforts, maximizing return on investment.
- Streamlined marketing processes for improved efficiency and reduced costs.
- Utilized market research insights to refine target audience segmentation and enhance messaging efficacy.
- Managed multi-million-dollar budgets, ensuring cost-effective allocation of resources across all marketing channels.
- Launched innovative social media campaigns that generated buzz and attracted new customers.
Corporate Marketing Manager
Lowen Corporation
04.2022 - 03.2023
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Digital Marketing Specialist
Lowen Corporation
03.2021 - 04.2022
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
Corporate Marketing Coordinator
Berry Companies Inc.
05.2018 - 03.2021
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Planned and executed internal and external marketing events.
- Developed and tracked performance indicators to measure results of marketing campaigns.
Videographer / Graphics Designer
Queen Bee Marketing Agency
06.2016 - 03.2018
- Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
- Put together videos for social media, advertising, and informational purposes.
- Created logos, illustrations and typography for various organizations.
Education
Bachelor Of Applied Arts - Marketing - Graphic Design
McPherson College
Mcpherson, KS 02.2012 - 05.2016
Associate Of Applied Arts - General Literature
Copiah-Lincoln Community College
Wesson, MS 06.2010 - 12.2011
Skills
Social media marketing
Media relations
Digital marketing
Lead generation
Timeline
Director of Marketing
AirSouth Cooling, Heating, Plumbing, & Electrical
03.2023 - Current
Corporate Marketing Manager
Lowen Corporation
04.2022 - 03.2023
Digital Marketing Specialist
Lowen Corporation
03.2021 - 04.2022
Corporate Marketing Coordinator
Berry Companies Inc.
05.2018 - 03.2021
Videographer / Graphics Designer
Queen Bee Marketing Agency
06.2016 - 03.2018
Bachelor Of Applied Arts - Marketing - Graphic Design
McPherson College
02.2012 - 05.2016
Associate Of Applied Arts - General Literature
Copiah-Lincoln Community College
06.2010 - 12.2011
Similar Profiles
Ronald EscobarRonald Escobar
Senior HVAC Technician at Bradbury Brothers Cooling, Heating, Plumbing and ElectricalSenior HVAC Technician at Bradbury Brothers Cooling, Heating, Plumbing and Electrical
MaKenzie BraswellMaKenzie Braswell
Lead Dispatcher at Blaze Heating Cooling Plumbing ElectricalLead Dispatcher at Blaze Heating Cooling Plumbing Electrical
Sharon MegeeSharon Megee
Warehouse Manager at Megee Heating, Cooling, Plumbing & ElectricalWarehouse Manager at Megee Heating, Cooling, Plumbing & Electrical