Wendy Walker
Morton
Summary
Experienced Marketing Specialist/Events Coordinator with expertise in event planning, budgeting and management. Develops successful promotional campaigns and creates effective marketing and advertising materials. Keeps up with latest trends and techniques in event planning industry and maintains proficiency with industry software and tools.
Overview
21
21
years of professional experience
Work History
Marketing Specialist II
Irby Electric
12.2002 - Current
- Worked closely with in-house design team to develop visuals for content.
- Designed and implemented advertising and public relations activities.
- Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
- Maintained inventory of marketing literature, archive files and sample files.
- Tracked trade show expenses to maintain budget.
- Onboarded new team members and coached personnel in marketing tasks.
- Created customized marketing materials to increase product awareness.
- Coordinated schedules and timelines for events.
- Managed event logistics and operations.
- Brainstormed and implemented creative event concepts and themes.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Performed event coordination for larger parties and gatherings.
- Communicated with catering, lighting and sound companies to obtain price quotes.
- Coordinated florists, photographers, and musicians for events.
- Coordinated transportation and parking arrangements for guests and vendors.
- Monitored and controlled event expenditures to meet budgets.
- Coordinated travel and accommodations for event attendees.
Education
No Degree - Computer Applications
Jones College
Ellisville, MS05.1990
High School Diploma -
Magee High School
Magee, MS05.1988
Skills
- Computer Proficiency
- Collateral Production
- Promotions Planning Skills
- Tradeshow Events
- Developing Creative Content
- Employee Newsletters
- Marketing and Advertising
- Marketing Collateral Development
Accomplishments
Selected by the Mississippi Business Journal as one of Mississippi's Top 50 Leading Business Women in 2012.
Timeline
Marketing Specialist II
Irby Electric
12.2002 - Current
No Degree - Computer Applications
Jones College
High School Diploma -
Magee High School
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